VUSE

The motion behind an edgy brand,
100+ projects deep

Vuse doesn't sit still, and neither did the work. Bold flavours and bolder ideas, turned into animation across every channel they touch.

An edgy brand shouldn't move like everyone else.

THE CLIENT

Vuse is a cutting-edge vape brand that won over the Canadian market with rad flavours and slick, high-performing products. Sharp, stylish, and built to stand out.

THE ASK

Several motion animations shipped for Vuse every month, from conceptual flavour animations to Instagram, web banners, and more. 100+ projects across the brand.

THE ANSWER

Take Vuse's edgy personality and turn it into vibrant shapes that represent each flavour. Vuse are risk-takers who buck the status quo, so every animation we made is unexpected, graphic, and unmistakably Vuse.

Behind The build

Instagram Posts

New product, holiday, or pure brand awareness, Vuse takes creativity to the hilt on their feed. Bright contrasting colours, arresting type, bold concepts. We turned them into animation you don't forget.

INSTAGRAM Stories

Vuse reaches 83% of the vaping market, and the stories keep that audience hooked. Striking animations that bring each idea to life, carrying the same vibe from feed to story so every campaign feels like one piece.

Web banners

Web banners Tight constraints, big impact.
Every frame has to turn heads. For Vuse's banners we built a series of dazzling animations, bright colours and surprising shapes, celebrating the flavours they're famous for.

Content strategy

This wasn't order-taking. We worked closely with Vuse on the scope, direction, and purpose of every animation. They brought the moodboard, product designs, and copy. We brought it to life through colour and motion.