Desjardins

Making money...
easy to follow.

An explainer video that made complicated money easy to follow.

Some subjects are hard to sit through. Payroll. Savings plans. The stuff people tune out. The hard part was never the information, it was making it digestible. Heavy, technical subjects, retold as illustrated stories anyone could follow in a minute.

The Client

Desjardins is the largest cooperative financial institution in Canada, and the biggest federation of credit unions in North America. Big, essential, and dealing in subjects most people find hard to follow.

The ask

Two jobs, same goal: take something complex and make it click. One video to show employers that payroll with Desjardins is easy and reliable. One to show everyday clients how small daily habits add up to big savings.

The answer

Character-driven illustration, built on obsessively detailed storyboards and grounded in Desjardins' own palette. The result: stories simple to grasp and genuinely nice to watch.

Illustration of a city park with a tall yellow skyscraper in the background, surrounded by trees, flowers, and vintage street lamps under a clear sky with a sun and clouds.

Digital illustration of a computer monitor displaying a yellow building with a gray spire, two street lamps on either side, and a small notice pinned to the bottom left corner of the monitor.

A computer desk setup with a monitor, keyboard, desk lamp, rocket figurine, yellow mug, calculator, a potted plant, a container with pens and pencils, a wall clock, and world map posters on the wall, in a bright room with window blinds.

Calendar with sticky notes showing calculations and notes about paid leave and vacations.

A hand holding a smartphone with email messages with '@' symbols flying out of it on a green background.

A person using a smartphone to manage emails, with multiple smartphones and email envelopes on a green background.

Illustration of a spaceship in space with planets, stars, and numbers indicating 40,000 and 60,000.

Illustration of a computer screen, a sponge, a map of North America, and green leaves.

Map of Canada with green location markers and the text '24 000 CLIENTS'

Payroll Solutions, Employer D

Payroll is complicated. The job was to make it feel effortless. Through clear visual storytelling and a strong nod to Desjardins' colours, a complex service became a simple, confident pitch, built to grow the 24,000 businesses already on board.